The Magnetic Content System™
Your companion workbook for the 5S system, Shift, Strategy, System, Structure, Scale. Fill this in as you go. Everything saves automatically.
Before We Begin
Where are you right now?
Be honest, which of these feels most true for you today?
Meh vs Magnetic
Magnetic creators play a different game. Which side are you mostly on right now?
| Meh | Magnetic |
|---|---|
| Viral | Sales |
| Algorithm | Authenticity |
| Push | Flow |
| Self interest | Impact driven |
| Tricks | Principles |
Why People Actually Buy
Every post should build at least one of these three. Score your last 10 posts.
Magnetic Modelling™
Pick 2 creators whose content feels magnetic to you. Break down 4 reasons WHY for each.
Creator 1
Creator 2
The Content Audit
Audit your current level of content progress. Be honest, what's your reality right now?
The Decision To Go Pro
Two dates matter: the day you started posting, and the day you decided to go pro. Going pro doesn't mean becoming GaryVee. It means you commit to win YOUR way.
The Resonance Map™
Stop talking AT your audience. Talk FOR them. Map 4 quadrants of their mind.
Authentic Authority™, the 4W Hero Model
Authority without authenticity feels fake. Authenticity without authority doesn't sell. You need both.
W1 · Your World: Life Lens (5 F's)
Your real life is your raw content. List what's true right now in each F.
W2 · Worldview: 4 Beliefs Worth Busting
What does your audience need to believe to say yes? What do they currently believe that's in the way?
W3 · Words (3 M's)
Your language is your fingerprint. Capture it.
W4 · Your Way Shift
What old ideas are you helping people let go of? What new ideas are you helping them adopt?
| Pillar | Old Idea | New Idea |
|---|---|---|
| Clarity | ||
| Growth | ||
| Freedom | ||
| Scale |
The Content Tiers
Match your effort to your stage, don't skip ahead.
One daily post + broadcast. Get reps in.
Add 1–3 long-form per week. Depth builds trust.
Repurpose across platforms. Leverage.
1-Page Content Plan
Lock in your formats, platforms and frequency.
| Short Form | Broadcast | Long Form | |
|---|---|---|---|
| Platform | |||
| Publish frequency | |||
| When to create |
Flow Finder™
List any type / format of content you've done or want to try, and plot them into the 3×3. Rows = how much it lights you up. Columns = the impact it creates. Your flow zone is top-right.
| Low Impact | Medium Impact | High Impact | |
|---|---|---|---|
| Lights me up | |||
| Neutral | |||
| Drains me |
Magnetic Ideation Rhythm™
4 layers so you never stare at a blank page.
Content Capture, 5 C's Brain Dump
Activity · 5 minutes. Dump 10 ideas from any of the 5 C's. Go.
The 5P Campaign™
When you promote anything, rotate through these 5 angles.
The Content Anatomy™
Skeleton first. Every post has Hook → Build → Insight → Invite.
| Write | Short Video | YouTube | Carousel | |
|---|---|---|---|---|
| Hook (attention) | 1st line | 3–5 sec | Thumbnail + 5–20s | Slide 1–2 |
| Build (story/list/steps) | Body | Body | Body | Slides 3–8 |
| Insight (do/believe) | Payoff | Payoff | Payoff | Slide 9 |
| Invite (CTA) | Last line | CTA | Caption / end card | Slide 10 |
Magnetic Hooks™, the 5 W's
Write 1 hook in each W, using a topic you're about to post.
Bazooka Content™, 3 Post Types
The 3 highest-leverage formats. Plan 1 of each for this week.
Attractive Transformation Story™, the 5 R's
Lead with the result. Then rewind.
Authority Leverage, ABC
Three ways to borrow credibility.
Trend Hijack
3 steps to ride a trend without feeling thirsty.
Sample Weekly Content Calendar
Fill in one week. Rinse and repeat.
| Day | Platform | Type | Topic / Hook |
|---|---|---|---|
| Monday | |||
| Tuesday | |||
| Wednesday | |||
| Thursday | |||
| Friday | |||
| Saturday | |||
| Sunday |
The 10/80/10 Rule™
You on both ends. AI in the middle. YOU → AI → YOU. That's how you keep your voice at scale.
Your world. Your voice. What only you can bring.
Drafting, structuring, formatting.
Personality, final touch, publish.
3 AI Principles
Your Bonuses, Build Your Own AI Setup
Two step-by-step setups. Do them in order, Stage 1 teaches your AI who you are, Stage 2 turns your raw material into finished posts.
Build Your AI Content Creator Brain
Three documents that make your AI assistant know your voice, your clients, and your message permanently. Build your Magnetic Messaging Map™, Ideal Client DNA™ and Authentic Voice Guide™ once, upload to your AI workspace, and every conversation starts from the real you.
Your AI Content System, Built in an Afternoon
Turns any coaching call, voice note, or raw material into polished content on your schedule. Upload, Skills, Notion, Mining, Drafting. Each step has a copy-paste prompt so you never wonder what to do next.
Self-Reflection
Two Paths From Here
Run your 12-week experiment
You've got everything you need: this workbook, the frameworks, the GPTs, the AI setup bonuses. Many of my best clients started here and did great. It works.
Let us help you install the Magnetic Content System™
Book a free Business Clarity Call, we'll audit your business across all 9 missions, map a 90-day roadmap, and show you how we can install the Magnetic Content System™ with you, so it's actually running in your business.